Campaign Manager, Demand Generation

Overview

We are seeking a highly motivated and experienced Campaign Manager to join our Demand Generation team. The ideal candidate will be responsible for developing, executing, and optimizing multi-channel marketing campaigns that drive lead generation and customer acquisition. This role requires a strategic thinker with strong analytical skills and a deep understanding of demand generation tactics. 

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in a job description. Our top priority is finding the best candidate for the job and if you are interested in the position, we would encourage you to apply, even if you don’t believe you meet every one of the qualifications below.

Key Responsibilities

Campaign Strategy and Planning:  

• Develop and execute comprehensive demand generation campaigns that align with business objectives and target audience needs. 
• Collaborate with cross-functional teams to ensure campaign strategies are integrated across all channels. 

Campaign Execution: 

• Manage end-to-end campaign execution, including email marketing, social media, paid advertising, content marketing, and webinars. 
• Coordinate with internal and external stakeholders to ensure timely delivery of campaign assets and messaging. 

Performance Analysis and Optimization: 

• Monitor and analyze campaign performance metrics, providing regular reports and insights to stakeholders. 
• Use data-driven insights to optimize campaigns for maximum effectiveness and ROI. 
• Conduct A/B testing to improve campaign performance. 

Lead Management: 

• Work closely with the sales team to ensure a smooth handoff of qualified leads. 
• Implement lead nurturing strategies to move prospects through the sales funnel. 

Budget Management: 

• Manage campaign budgets and allocate resources effectively to maximize ROI. 
• Track and report on campaign spend and financial performance. 

Tools and Technologies: 

• Utilize marketing automation platforms and CRM systems (e.g., Salesforce) to manage and track campaign activities. 
• Stay up-to-date with the latest marketing technologies and industry trends. 

Qualifications 

• Bachelor’s degree in Marketing, Business, Communications, or a related field. 
• 3-5 years of experience in demand generation, campaign management, or digital marketing. 
• Proven track record of developing and executing successful demand generation campaigns. 
• Strong analytical skills with the ability to interpret data and provide actionable insights. 
• Experience with marketing automation platforms and CRM systems. 
• Excellent project management and organizational skills. 
• Strong communication and collaboration skills. 
• Ability to thrive in a fast-paced, dynamic environment. 

Preferred Qualifications: 

• Experience in B2B marketing, particularly in the talent acquisition or HR industry. 
• Familiarity with account-based marketing (ABM) strategies. 
• Advanced knowledge of SEO, SEM, and PPC advertising. 

Attributes:  

• Strategic Thinker: Develops and implements effective demand generation strategies. 
• Analytical Mindset: Utilizes data-driven insights to optimize campaign performance. 
• Detail-Oriented: Ensures accuracy and consistency in campaign execution. Creative and strategic thinker.  
• Collaborative: Team-oriented individual with strong interpersonal and communication skills.  

Join the global leader in talent acquisition technologies that’s committed to finding new ways to leverage software, strategy and creative to enhance our clients’ employer brands – across every connection point. We’re looking for unconventional thinkers. Relentless collaborators. And ferocious innovators. Talented individuals who are ready to work towards solutions that transform the way employers and job seekers connect.

Company Values: At Radancy, we are dedicated to the core values that guide our work and culture:

• Innovative Tech: We leverage transformative technology to optimize talent acquisition strategies.
• Impactful Solutions: Our work makes a difference, strengthening organizations and connecting people to meaningful careers.
• Data-Driven Results: We deliver data-driven, strategic solutions that increase ROI and drive performance.
• Supportive Teams: Collaboration empowers our growth and success, with a focus on well-being and professional development.

Life and Wellness at Radancy: At Radancy, we prioritize your well-being and offer a comprehensive range of benefits and perks designed to enhance your life, both professionally and personally. Our total rewards package reflects our commitment to ensuring you have the support you need to thrive. Here's a glimpse of what you can expect:

• Medical including plans with 100% coverage for most in-network services, Dental, Vision, Life and AD&D Insurance, Supplemental Life Insurance, Health Care FSA, Dependent Care FSA, Transportation FSA, Parking FSA , Employee Assistance Program (EAP)
• The Radancy Give Back Day Program allows our employees to contribute to their communities by volunteering one day per quarter. This initiative promotes collaboration and enriches lives while supporting local organizations chosen by each office location.
• Experience a range of 9 dynamic diversity programs, coordinated by ERGs and Marketing, including 48+ live sessions and 25 individual of Each One Teach One content. From wellness initiatives like Mental Health Moments and Mindfulness Club to educational events such as Pronouns Workshop and Dialogues Panels, our programs are rooted in education and intention, fostering a culture of inclusivity and growth.
• As part of our Onboarding Recognition Program, you can thank those who helped you settle in by sharing eGift cards. It's one of the ways we appreciate your contribution and value the relationships you build here.
• Opportunities for professional development and career growth in a dynamic global company. 

Salary Range: USD $115,000-$120,000

*The above range is based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific office location.

Radancy is an equal opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law. We actively work to create an inclusive environment where all of our employees can thrive. If you require any accommodations during the application process, please reach out to us at recruiting@radancy.com , and we will work with you to meet your needs.