Growth Marketing Manager

We are searching for an agile and motivated Growth Marketing Manager to join and scale with the Growth Marketing team! 

The ideal candidate will soundly understand how to translate business goals and messaging into effective multichannel marketing campaigns that drive quality results for our SDR and field sales organization. A plus if you’ve been a part of conceptualizing this process at past organization(s). 

This role requires a knack for clear and actionable collaboration, ability to communicate with various levels of stakeholders clearly, and comfort leveraging available data sources to emphasize key findings.  

Key Responsibilities 

Campaign Strategy and Planning: 

• Develop and execute comprehensive demand generation and/or account based marketing (ABM) campaigns that align with opportunity creation, sales velocity, win rate, and other revenue targets.
• Collaborate with cross-functional teams, including Sales, SDR, Product Marketing, and Creative to ensure the campaigns align with latest offerings, messaging, and strategy. 

• Ideate and refine campaign segmentation methodologies using available CRM and revenue data to support.

  
  Campaign Execution: 

• Manage end-to-end campaign execution across channels, including but limited to email, events, media (organic and paid), webinars, and content marketing.
• Act as marketing playmaker across internal teams to ensure timely delivery of assets; assist in creation of project management flows and timelines as needed.

Performance Analysis and Optimization: 

• Monitor and analyze campaign performance, providing regular reports and insights to key stakeholders.
• Utilize data-driven insights to optimize campaigns for higher conversion rates and increased new logo revenue.
• Conduct A/B testing and experimentation to improve the effectiveness of upsell offers and messaging. 

Tools and Technologies: 

• Utilize marketing automation platforms, CRM (Salesforce), and data/analytics tools to bring programs to market and dynamically report on efficacy.
• Proactively identify ways to leverage Artificial Intelligence workflows and tools to increase productivity. 

Qualifications 

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in campaign management, demand generation, ABM, or digital marketing with a focus on new logo acquisition.
• Proven track record of developing and executing successful campaigns that drive revenue.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Experience with marketing automation platforms and CRM systems (Salesforce) for campaign execution and tracking.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Strong communication and collaboration skills, with experience working cross-functionally.
  
  Preferred Qualifications:
• Experience in B2B marketing, particularly in the SaaS or technology industry.
• Familiarity with demand generation and revenue acquisition strategies and goals.
• Experience working with sales and business development teams, demonstrating competency of the sales cycle and how it translates into marketing programs. 

Attributes: 

• Strategic Thinker: Develops and implements effective upsell strategies that enhance customer value and retention.
• Analytical Mindset: Leverages data and insights to continuously optimize upsell campaigns and achieve revenue targets.
• Detail-Oriented: Ensures accuracy and consistency in campaign execution, while maintaining a focus on results.
• Collaborative: Works effectively with internal stakeholders across departments to deliver impactful customer campaigns.
• Customer-Centric: Focuses on understanding customer needs and creating value through tailored upsell opportunities. 

Company Values: At Radancy, we are dedicated to the core values that guide our work and culture:

• Innovative Spirit Innovation leads the way. We have a rich history of developing and delivering what’s new and next while valuing every voice on our team. Together, we’re shaping the future and leading the industry forward.
• Rewarding Impact Work that matters. We strengthen organizations with transformative software that connects people around the world to meaningful careers. This work makes a difference in people’s lives and inspires our team to advance technology with purpose.
• Performance Driven Success drives results. We use data and insights to inform strategy and maximize performance for our customers, all backed by our global teams committed to exceeding expectations with unmatched expertise and support.
• Supportive Teams Collaboration is our backbone. We foster an environment that inspires our team members to deliver industry-defining technology. We empower our teams to learn from each other, grow their skills and create positive change in their work and communities.

Our Benefits: 

At Radancy, we’re transforming talent acquisition with innovative SaaS solutions that deliver measurable impact for our customers and our people. As the global leader in talent technology, we offer a forward-thinking benefits package designed to accelerate your career, enhance your well-being and support your financial future. Our offerings include:

• Comprehensive medical coverage, with dental, vision and life insurance
• Competitive 401(k) plan with employer matching
• Unlimited flexible time off (FTO)
• World-class training that keeps you at the forefront of innovation

We believe in more than just compensation: We champion work-life balance and embrace diversity, equity and inclusion by cultivating a dynamic, supportive culture where every voice contributes to our success. With flexible wellness programs and a mission-driven environment, you’ll thrive as part of a team shaping the future of talent acquisition.

Salary Range: USD $100,000

*The above range is based on a wide array of factors unique to each candidate including, but not limited to, skill set, years and depth of experience, certifications and specific office location.

Radancy is an equal opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law. We actively work to create an inclusive environment where all of our employees can thrive. If you require any accommodations during the application process, please reach out to us at recruiting@radancy.com , and we will work with you to meet your needs.