Demand Generation Specialist

Overview

We’re seeking a proactive and analytical Demand Generation Specialist to join our team and support our Customer Marketing efforts. In this role, you’ll work closely with the Customer Marketing Manager to drive lead generation, optimize campaigns, and support marketing initiatives that drive customer acquisition and engagement. Your expertise in digital marketing, data analysis, and campaign execution will help amplify our reach and deliver impactful marketing outcomes. 

Key Responsibilities: 

• Campaign Execution: Assist in developing and executing demand generation campaigns across digital channels, including email, paid search, social media, and content marketing. Collaborate with the Customer Marketing Manager to align campaign strategies with customer marketing objectives. 

• Content & Asset Management: Support the curation of marketing assets such as landing pages, ad creatives, email templates, and promotional materials. Coordinate with creative teams to ensure brand consistency and effectiveness in messaging. 

• Lead Nurturing: Develop and manage lead-nurturing workflows to ensure high-quality leads are moving through the pipeline. Collaborate with sales and marketing teams to optimize lead handoff and nurture strategies. 

• Performance Tracking & Reporting: Monitor and analyze key performance indicators (KPIs) related to lead generation and customer acquisition. Prepare and present regular reports on campaign performance, customer engagement, and conversion metrics to identify areas for improvement. 

• Market Research & Segmentation: Conduct research on target audience segments, competitor analysis, and emerging trends to refine campaign targeting. Work with the Customer Marketing Manager to segment audiences and personalize content strategies. 

• Budget Management: Assist in monitoring and optimizing the demand generation budget, ensuring efficient use of resources across channels. 

• Cross-Functional Collaboration: Partner with product, sales, and other marketing teams to align demand generation efforts with broader business goals, and coordinate to support customer success initiatives. 

Qualifications: 

• Bachelor’s degree in marketing, Business, or a related field. 

• 2+ years of experience in demand generation, digital marketing, or a related role. 

• Proficiency in digital marketing tools such as Google Analytics, HubSpot, Salesforce, or similar platforms. 

• Experience in campaign management, with a solid understanding of lead nurturing and inbound marketing best practices. 

• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions. 

• Excellent communication and project management skills. 

• Self-starter with strong attention to detail and the ability to work both independently and in a team environment. 

Preferred Skills: 

• Familiarity with B2B marketing strategies and a background in the tech or SaaS industry. 

• Experience with content creation and understanding of content marketing best practices. 

• Knowledge of SEO and SEM principles. 

Company Values: At Radancy, we are dedicated to the core values that guide our work and culture:

• Innovative Spirit Innovation leads the way. We have a rich history of developing and delivering what’s new and next to lead the industry forward.
• Rewarding Impact Work that matters. We strengthen organizations with transformative solutions that connect people around the world to careers that matter.
• Performance Driven Success drives results. We use data and insights to inform strategy and maximize performance for our customers.
• Supportive Teams Collaboration is our backbone. We cultivate an environment that inspires our team members to deliver industry-defining solutions.

Our Benefits: 

At Radancy, we’re transforming talent acquisition with innovative SaaS solutions that deliver measurable impact for our customers and our people. As the global leader in talent technology, we offer a forward-thinking benefits package designed to accelerate your career, enhance your well-being and support your financial future. Our offerings include:

• Comprehensive medical coverage, with dental, vision and life insurance
• Competitive 401(k) plan with employer matching
• Unlimited flexible time off (FTO)
• World-class training that keeps you at the forefront of innovation
  

We believe in more than just compensation: We champion work-life balance and embrace diversity, equity and inclusion by cultivating a dynamic, supportive culture where every voice contributes to our success. With flexible wellness programs and a mission-driven environment, you’ll thrive as part of a team shaping the future of talent acquisition.

Salary Range: USD $50,000.00 – $60,000.00*

*The above range is based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific office location.

Radancy is an equal opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law. We actively work to create an inclusive environment where all of our employees can thrive. If you require any accommodations during the application process, please reach out to us at recruiting@radancy.com , and we will work with you to meet your needs.