Demand Generation Manager

Radancy is seeking an inquisitive and dedicated Demand Generation Specialist to amplify our Growth Marketing team! The right candidate will ideally take a balanced approach to Demand Gen and career growth: thorough, detail-oriented execution and a hunger to learn from strategic conversations. 

As the Demand Generation Specialist, you’ll support the team in planning, executing, and optimizing campaigns to generate high-quality leads, nurture prospects, and accelerate pipeline growth for our New Business teams. Adaptability is key as you’ll work cross-functionally beyond the marketing team, as is an appreciation for how sales operates day-to-day. 

The right candidate will have entry-level experience supporting Demand Generation teams, understand the importance of project management on campaign development, and have desire to take on more responsibility with time.

Key Responsibilities 

Campaign Execution: 

• Execute multichannel demand generation and/or account based marketing. programs that align with new business revenue goals. Channels will include but are not limited to: emails, events, media (organic and paid), webinars, and content marketing.
• Proactively test new ideas, channels, creative treatments, etc. to inform future campaign development.
• Develop and nurture cross-functional relationships with stakeholders including inside sales, product marketing, and creative teams.
• Be the “face” of Demand Gen to field-facing teams.

Performance Analysis and Optimization: 

• Assist with channel-specific reporting needs to inform larger strategy.
• Utilize data-driven insights to optimize campaigns for higher conversion rates and increased new logo revenue.

• Conduct A/B testing and experimentation to improve the effectiveness of upsell offers and messaging.

Tools and Technologies: 

• Utilize marketing automation platforms, CRM (Salesforce), and data/analytics tools to bring programs to market and dynamically report on efficacy.

• Proactively identify ways to leverage Artificial Intelligence workflows and tools to increase productivity. 

Qualifications 

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1-3+ years of experience in campaign management, demand generation, ABM, or digital marketing.
• Demonstrated experience supporting and executing successful campaigns that drive revenue.
• Developing analytical skills with the ability to interpret data and provide actionable insights.
• Experience with marketing automation platforms and CRM systems (Salesforce) for campaign execution and tracking.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Strong communication and collaboration skills, with experience working cross-functionally.
  
  Preferred Qualifications:
• 1-3 years of experience in B2B marketing, particularly in the SaaS or technology industry.
• Familiarity with demand generation strategies, KPIs, and goals.
• Experience working with sales and business development teams.

Attributes: 

• Detail-Oriented: Ensures accuracy and consistency in campaign execution, while maintaining a focus on results.
• Collaborative: Works effectively with internal stakeholders across departments to deliver impactful customer campaigns.
• Sales-Centric Mindset: Focuses on understanding sales teams’ needs and creating a trusted partnership. 

Company Values: At Radancy, we are dedicated to the core values that guide our work and culture:

• Innovative Spirit Innovation leads the way. We have a rich history of developing and delivering what’s new and next while valuing every voice on our team. Together, we’re shaping the future and leading the industry forward.
• Rewarding Impact Work that matters. We strengthen organizations with transformative software that connects people around the world to meaningful careers. This work makes a difference in people’s lives and inspires our team to advance technology with purpose.
• Performance Driven Success drives results. We use data and insights to inform strategy and maximize performance for our customers, all backed by our global teams committed to exceeding expectations with unmatched expertise and support.
• Supportive Teams Collaboration is our backbone. We foster an environment that inspires our team members to deliver industry-defining technology. We empower our teams to learn from each other, grow their skills and create positive change in their work and communities.

Our Benefits: 

At Radancy, we’re transforming talent acquisition with innovative SaaS solutions that deliver measurable impact for our customers and our people. As the global leader in talent technology, we offer a forward-thinking benefits package designed to accelerate your career, enhance your well-being and support your financial future. Our offerings include:

• Comprehensive medical coverage, with dental, vision and life insurance
• Competitive 401(k) plan with employer matching
• Unlimited flexible time off (FTO)
• World-class training that keeps you at the forefront of innovation

We believe in more than just compensation: We champion work-life balance and embrace diversity, equity and inclusion by cultivating a dynamic, supportive culture where every voice contributes to our success. With flexible wellness programs and a mission-driven environment, you’ll thrive as part of a team shaping the future of talent acquisition.

Salary Range: USD $80,000

*The above range is based on a wide array of factors unique to each candidate including, but not limited to, skill set, years and depth of experience, certifications and specific office location.

Radancy is an equal opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law. We actively work to create an inclusive environment where all of our employees can thrive. If you require any accommodations during the application process, please reach out to us at recruiting@radancy.com , and we will work with you to meet your needs.